Location Based SMS Advertising

Location Based Advertising is one of the most exciting new features of MobiTexi.

Text ads (with an opt-out feature) can now accompany the status updates that are sent to passengers’ mobile phones. It offers unprecedented levels of targeting thanks to the system’s ability to track cars using GPS to within a few metres at any time.

This makes it very attractive to local businesses because they can reach people who are actually in the vicinity. And also offers creative possibilities for different timings (e.g. Takeaway pizza offer during evening commute or Winter Sun travel agency during cold months).

Taxi companies can advertise themselves or generate revenue by selling text advertising to local, or even national, businesses.

Its future potential is virtually limitless because no other advertising medium offers such control over the time and location to which it is delivered.

For dispatch system providers this is a chance to share in the success and profitability of a ground breaking marketing system.